Based in Florence, Italy, LuisaViaRoma is one of the leading online luxury fashion retailers in the world. Founded in 1929 with the opening of a small hat boutique in Via Roma in Florence, the company created LUISAVIAROMA.COM in the early 2000s, pioneering a combination of an online fashion platform with an avant-garde brick-and-mortar concept store, that is still one of the most notable contemporary shops in Italy. Known for its visionary approach, LuisaViaRoma offers a curated selection of iconic brands and emerging talents, collaborating with international artists and talents belonging to different industries.